# Automate Posting Automation

Canonical: https://support.merchynt.com/kb/article/automate-posting-automation-ic-13189018

Learn how Paige writes, schedules, and publishes SEO-optimized posts across Google, Facebook, Instagram, and LinkedIn—automatically.

## How Automated Posts Work in Paige

Paige can **write, schedule, and publish posts for you** on:

- Google Business Profile
- Facebook Business Page
- Instagram Profile
- LinkedIn Business Page

✨ All content is written **specifically to rank on Google**, which means it’s structured a certain way for SEO. Because of that, you **can’t customize different messaging per platform**—the **same post goes everywhere** to keep things consistent and optimized.

If you ever don’t love how Paige is writing:

- Click **“Train Paige”** at the top of the screen and tell her what you want changed. You can fully customize Paige's writing style, knowledge, and personality on the Train Paige tab.
- Still stuck? Use the **live chat in the bottom-left** and our support team will help you dial it in. There's no writing style Paige cannot accommodate!

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## Step 1: Image Sources

First up, Paige will ask where images should come from.

You can choose:

1. **Only images you upload to Paige**
2. **Your uploaded images first**, then older images from your Google Business Profile if you run out
3. **AI-generated images as a backup**, so posts never go out without an image

Paige **won’t reuse an image** if it’s been used in the last **30 days**

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## Step 2: Image Styles

Next, decide how images should look:

- **Use "raw" images as-is**, exactly how you uploaded them
- **Brand the images**, which means:
    - Your logo is added
    - Text is overlaid on the image

If you choose branding pick from one of Paige’s **standard call-to-action phrases**, or enter your **own custom CTA** in the text box.

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## Step 3: Approvals

Now you’ll choose whether you want to approve posts before they go live.

Your options:

- **No approvals** (best if you don’t want to think about it or doubt you have the time to approve the content regularly)
- **Approve everything**
- **Only approve branded or AI-generated images** (these are considered slightly more “risky”)

**Important SEO note 🚨**

If approvals are turned on, you **must review and approve posts on time**. Delays can hurt the SEO benefits, so only turn approvals on if you know you’ll stay on top of them.

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## Step 4: Connect Social Media Platforms

Paige will ask which platforms you want to connect. Any platform you connect will automatically publish the post **at the same time your Google Business post goes out**.

- If you’re a **full-access admin**, click **Connect**
- If you’re not, click **Invite Link** and send it to the person who is

White label note:

- If you’re using a **white label agency account**, make sure you open the invite link **inside your white label domain** so the experience stays fully branded as yours.

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## Step 5: Extras

This is where Paige asks if she should use your **5-star Google reviews** as content.

If enabled:

- Paige will grab a **recent 5-star review**
- Turn it into a **graphic**
- Write a post highlighting that review

This is a great way to add social proof automatically 👍

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## Step 6: Posts Go Live 🎉

Once you save your settings:

- Paige creates your **first batch of posts**
- As posts publish, **new ones are automatically added to the queue**

Want to edit something, like the image, publishing date, text, etc.?

- Click the **pencil icon** near the bottom-right of any post to make changes

**Fun fact 🎉**
If a post is scheduled near a holiday, **Paige will automatically mention the holiday** in the post.

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## Bonus: Embed Posts on Your Website

Right above the post previews, you’ll see an option to **“Embed local posts on your website.”**

This gives you code to add to your site that:

- Displays your **3 most recent posts**
- Keeps visitors on your site longer (which Google loves and rewards with higher rankings)
- Shows customers you’re an **active business**
- Helps improve rankings **and** conversions since potential customers see you're active!

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That’s it! 🎯 Once this is set up, Paige handles posting for you automatically so you can focus on running your business.