# Optimization Recommendations

Canonical: https://support.merchynt.com/kb/article/optimization-recommendations-ic-13188886

During the setup on the Optimizations tab, Paige reviews your entire setup, suggests SEO-driven improvements, and lets you apply changes to Google with one click — no copy-pasting required.

## Optimizations: Where Paige Does the Heavy Lifting 💪

During onboarding, Paige walks you through the **Optimizations** tab. This is where she cleans up any issues in your Google Business Profile and makes sure everything aligns with the **SEO strategy you set earlier** — including your **target keywords** and **important cities**.

Paige automatically reviews key parts of your profile and suggests improvements. For each suggestion, you can simply click **Save** or **Ignore**.

👉 If you **Save**, the change is pushed directly to your Google Business Profile — **no copying, pasting, or manual updates needed**.

Here’s exactly how Paige makes optimization recommendations:

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## 1\. Business Description

Paige checks:

- Is your description long enough?
- Does it properly include your **target cities** and **important cities**?

If it’s missing anything, she’ll suggest an SEO-optimized version.

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## 2\. Services

Paige looks at whether you:

- Have enough services listed
- Are missing common or high-impact services for your industry

She’ll recommend new services if needed. Note: if your business category does not support services the services suggestions will not appear.

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## 3\. Service Descriptions

Every service should have an SEO-optimized description.

Paige checks:

- Existing services
- Newly recommended services

If any are missing descriptions (or could be improved), she’ll write them for you. Note: if your business category does not support services the service descriptions suggestions will not appear.

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## 4\. Attributes

This is your chance to shine ✨
Paige encourages you to enable **as many attributes as possible** — as long as they’re truthful. The more attributes you have, the better Google understands (and rewards) your business.

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## 5\. Social Media Links

Paige prompts you to add:

- All social media links
- Any additional info Google asks for like appointment or texting links

📌 Pro tip: If Google asks for it, they usually reward you for providing it.
You may even want to create social profiles if you don’t have them yet — it’s worth it.

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## 6\. Bad Reviews

Paige reviews all negative reviews and:

- Identifies which ones may violate Google’s terms
- Explains _why_ they should be flagged
- Flags them for removal on your behalf

⚠️ There’s no guarantee a review will be removed, but:

- The faster it’s flagged
- The more people flag it for the same reason

…the more likely Google removes it. **Paige also continues flagging bad reviews as they come in as part of your subscription.**

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## 7\. Unanswered Reviews

Paige checks for reviews that don’t have replies and:

- Suggests responses for each one
- Lets you **approve or ignore** individually — or all at once

Important:

- If you click **Ignore**, Paige assumes you _never_ want replies to old reviews.
- If you **don’t** click Ignore, Paige will:
    - Reply to **5 old reviews per day**
    - Starting with reviews from the **past 6 months**
    - Until they’re all done

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## Coming Back Later 🔁

You can always return to Optimizations by going to:
**Businesses → View Details → Optimizations**

When you come back later, you’ll also see an **Audit section at the top**. This compares your settings and activity against the **top 10% of Google Business Profiles** Paige manages. This should be the **first place you check** if your rankings aren’t improving over time.