# Understanding Your Paige Report

Canonical: https://support.merchynt.com/kb/article/understanding-your-paige-report-ic-13189525

Learn how to read your Paige report, including how lead actions, Google metrics, heatmaps, and competitor insights come together to show your local SEO progress. This easy guide breaks it all down for you!

## What Is a Paige Report?

Your **Paige Report** is a summary of all the important activity and progress Paige has made for your business based on your **Report Automation settings**. It includes stats from your Google Business Profile, actions Paige completed for you, visibility audits, and more. This guide will walk you through each section of the report and explain what everything means, step by step.

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## 🔹 1. **Lead Actions Since You Started On Paige**

This box shows you the total number of actions people have taken on your **Google Business Profile** since your tracking began.

- **If you’re a Small Business (SMB)**, this data starts from the day you started using Paige.
- **If you’re an agency user**, the start date is whatever you selected on the **Report Automations** tab.

Here’s what each metric means:

Metric

What It Means

**Lifetime Calls**

How many people clicked the “Call” button on your Google Business Profile.

**Lifetime Direction Requests**

How many people clicked to get directions to your business.

**Lifetime Website Clicks**

How many people clicked to visit your website from your profile.

The **big number on the left** is the **total** of all these actions.

## 💰 Estimated Value

Below the action total, you’ll see an **Est. value** – this shows how much money you _could_ have made if every person who clicked actually became a customer.

This value is based on the **average customer value**, which Paige gets from your **Business Details Settings**. If you want to adjust it, just go to:

**Settings > Business Details > Settings > Est. Customer Value**

You can also divide the estimated value by the number of lead actions to figure out the assumed value of each customer.

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## 🔹 2. **Top Competitor & Market Overview**

At the top right of your report, Paige shows you:

- Your **top competitor**, based on Google’s rankings for your primary keyword at the latest time Paige audited your business.
- The **estimated number of monthly searches** for your type of business in your area.
- The **total potential market value**, based on your average transaction size.

This helps you understand the local opportunity and how much of the market share you could capture if you ranked #1 for your main keyword.

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## 🔹 3. **Google Metrics**

This section shows the actual data **from Google**, pulled directly from your Google Business Profile. These are different from Paige’s estimates—they come straight from Google.

Here's what each metric means:

Google Metric

Description

**Search Views**

How often your profile was seen on Google Search.

**Map Views**

How often it was viewed on Google Maps.

**Phone Calls**

Number of calls from your profile.

**Website Clicks**

Clicks to your website from your profile.

**Driving Directions**

Clicks to get directions to your business.

These match the definitions in the "Lead Actions" section above.

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## 🔹 4. **Completed Actions**

This section shows everything Paige did for you in this report cycle, including:

- Posts published
- Optimizations made
- Content created
- Citations updated
- Images uploaded
- Reports sent
- And more!

You can click **“See Details”** under each item that supports it to view exactly what was done.

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## 🔹 5. **Heatmap Audits**

This is one of the most important parts of your report. Heatmaps show you **how well you rank locally** for your target keywords, across your service area.

Each keyword will show two heatmaps:

Left Side

Right Side

The **baseline** from when you first signed up

The **latest** ranking Paige recorded

Ideally, you'll see the map go from **red to green** over time. Here's what to look for:

- Each **circle number** represents your ranking in that location.
- A lower number (closer to 1) is better—#1 means you're the top result.
- **Is your report mostly red?** Don’t worry! Click:

    **Businesses > View Details > Optimizations**
    To get step-by-step help from Paige on how to improve.

**Tips:**

- If your audit area is **too big**, rankings will look worse. Try shrinking it.
- Make sure your **target keywords show local results** in Google. If they don’t, the heatmaps will always show red.

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## 🔹 6. **AI Visibility**

Under each heatmap, you’ll see a line that says **AI Visibility**. This shows how your business ranks for that keyword across major **AI search platforms** (like ChatGPT, Bing AI, etc.).

Symbol

Meaning

**Number (e.g. 5)**

You rank in that position for the keyword on that AI platform

**“X”**

Your business didn’t appear in the top 20 results

This helps you track how AI is picking up your business in search—an increasingly important metric.

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## 🔹 7. **Viewing Past Reports (Month-over-Month)**

By default, the heatmaps compare your **first-ever audit to the most recent one**. But if you want to see how things changed **month by month**, just:

1. Go to the **Reports tab**
2. Click the **drop-down near the top center**
3. Select any past report to open it

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## 💬 Need Help?

If you have questions about anything in your report or want to chat with a **local SEO expert**, just click the **Live Chat** in the bottom left corner of your screen. We’re always happy to help!