# Website & AI SEO Automations Canonical: https://support.merchynt.com/kb/article/website-ai-seo-automations-ic-13189335 Learn how Paige automatically creates FAQs and structured schema markup to help your business rank higher on Google and get found on AI platforms like ChatGPT, Gemini, and more. ## Website & AI SEO Automations Paige helps you automate both your **website SEO** and **AI SEO** so your business shows up higher in organic search results _and_ on AI platforms like ChatGPT, Gemini, Perplexity, Grok, and others. It does this by training Google and AI crawlers on what’s most important about your business using **structured data** — the exact format these systems need to understand and trust your information. When you open the **Website & AI SEO Automations** tab, you’ll see **two main sections**. * * * ## 1️⃣ FAQs (Q&A Automation) This section helps you automatically generate SEO-optimized FAQs for your website. ## How it works - First, choose your **approval requirements** - Once selected and you click the save button at the bottom of the screen, Paige will generate your **first batch of FAQs** - After that, Paige will continue creating new FAQs automatically based on your **frequency settings** ongoing 💡 These FAQs help Google and AI platforms clearly understand what your business does, which improves rankings and visibility. ## Managing your FAQs - The **first batch of 8 FAQs** is automatically approved (You likely wouldn’t add this widget to your site until you’re happy with them!) - To edit or remove a FAQ: - Click the **pencil icon** to edit - Click the **trash can icon** to delete - Want to add FAQs manually before Paige does? - Click **“Add more”** in the top-right of the FAQ section * * * ## 🎨 Styling Your FAQ Widget Once FAQs are generated, you can fully control how they look on your website. - Click over to the **Styling** tab - Customize things like: - Font colors - Background colors - Whether the title shows - Border sizes - How they're displayed - And more — so it matches your website perfectly * * * ## 📌 Adding FAQs to Your Website When you’re happy with your FAQs: 1. Copy the **embed code** shown below the FAQs 2. Paste it into your website using: - An **HTML embed**, or - An **iframe embed** ## Important things to know - You only need to install this code **once** - New FAQs will automatically appear as Paige creates them - The widget has a **fixed height**, so it won’t take over your entire page — it will simply add a scrollbar when needed 👉 **Best placement:** Near the bottom of your homepage for maximum SEO impact. * * * ## 2️⃣ Structured Schema Markup (Extremely Important) Think of structured schema markup as the **DNA of your business**. This is the information that Google and AI crawlers can read _perfectly_ to understand: - Who you are - What you do - Where you operate - What your business hours are - What your social media profiles are - What your phone number is - Which currencies you accept - What people are saying about you online (reviews) - Why you’re relevant - And so much more! 🔍 In many cases, **AI systems don’t quote your website copy at all** — they pull directly from your schema markup. That’s why this step is so important! ## Why Paige’s schema is different - Paige fully understands your business based on your website and the information you provided during onboarding. - This allows Paige to generate **complete, accurate schema markup** using your _actual_ business information. 💰 This alone is worth **hundreds of dollars** if done manually. * * * ## 🚨 Install Your Schema Markup (Do This Now) - Copy the **structured schema markup code** - Paste it into the **`` section** of your website ⚠️ This step is critical for SEO and AI visibility — please take a second to do it now and if you already had head code, replace it with Paige's. ## Important notes - If something important about your business changes: - Refresh the schema inside Paige by asking our support team for help - Replace the old code in your website’s `` if there was already Schema code there. - Schema cannot be updated dynamically in an SEO-optimized way, so this manual update is required * * * ## ❓ Something Look Incorrect? If a FAQ has incorrect information: 1. Click **Train Paige** 2. Review your **website data** 3. The issue is usually coming from incorrect info on your website * * * ## 📈 Track Your Results You’ll be able to track improvements in your **AI visibility and rankings** directly in the **Reports** section. Taking the time to set this up properly can significantly improve your rankings and help you get more customers — faster.